Alpro is the European pioneer and market leader in drinks and food products (margarines, desserts, plant-based alternatives on yoghurt and cream) based on soya and has extended its range with drinks made of almonds, hazelnuts, rice, oats and coconut. Alpro products are known under the brands Alpro® and Provamel®. At Alpro, sustainability and economic growth go hand in hand. By putting our healthy, sustainable and innovative plant-based foods into the mainstream, we are creating shared value, helping both society and our company to thrive. That’s the core of our vision on sustainability: we want to be part of the solution. Alpro’s ambitions for growing a sustainable business are centered on three strategic pillars, built on the current strengths of our core business: healthy food, sustainable food and profitable growth. Each pillar contributes to achieving our vision of “Changing the way the world eats for the better”, which is at the heart of our day-to-day work at Alpro.
The Shift helps members to make use of the global framework of the UN Sustainable Development Goals to map their societal ambitions.
12. Responsible consumption and production
We are striving for a more sustainable food system with the aim of preserving the world’s ecosystems and services for future generations. Throughout many programs we share information and raise awareness on responsible, plant-based food consumption to a wide audience of consumers, policy makers and businesses. Some highlights: we have almost 2 million followers on social media; we are bringing the healthy and sustainable food message to 4.500 schools and 68.000 children in the UK together with WWF; and we are setting up a plant-based coalition to drive consumer behaviour change and to strive for adequate policy.
17. Partnerships for the goals
WWF and Alpro have created a long-term, multi-program and strategic partnership around the huge societal challenge of a healthier and more sustainable food system. Both organisations share the deep belief that a multi-stakeholder approach is crucial in achieving transition. The work we are doing together is linked to the core mission of both WWF and Alpro. It is implemented through different programs based on two big schemes: Energy & Climate and Sustainable Diets.
8. Decent work and economic growth
Our ambition is to be a long-term sustainable company in the heart of Europe, providing employment for our local communities and contributing to a resilient economy. In 2015 Alpro invested 80 million Euros in eight new production lines in Belgium and the UK, and 250 new colleagues joined the company by the year end. We will continue to invest and innovate in 2016.