UPR is an independent communication consultancy, specialising in media-, influencer- and stakeholder relations. The business primarily targets both B2B and B2C clients in Belgium, Luxembourg and the Netherlands. UPR wants to be ethical and sustainable and show solidarity: * Clients: we expand our portfolio and client base through recommendations and networking. This allows us to selectively work for companies and organisations that believe in the values and work methodologies of UPR and that, in turn, are responsible organisations. * Co-workers: we strive towards an effective, efficient and pleasant working climate according to the philosophy of smart working. This offers the best guarantee for a healthy and sustainable business. * Business: respect is our key value; both internally towards our co-workers and partners, as well as externally towards clients, suppliers and stakeholders. This manifests itself in our responsible interaction with our employees, our stakeholders and the environment and the honest application and compliance with regulations. * Work: we substantively emphasise our role as a relevant and responsible communication consultancy. We consequently invest in market research and analysis; collaboration with other businesses, NGOs, the academic fraternity and professional organisations; and in the latest on- and offline communication channels and resources. This is the basis of our reputation as a credible and sustainable communication partner. * Management: UPR has a flat management structure in which transparency, communication, accessibility, coaching and mentoring take centre stage.


The Shift helps members to make use of the global framework of the UN Sustainable Development Goals to map their societal ambitions.

17. Partnerships for the goals

To stimulate partnerships between companies, organisations and NGOs as they are an efficient way to leverage the energy and credibility of sustainable actions and communication. UPR will therefore actively invest in cooperation among stakeholders and efficient stakeholder communication.

13. Climate action

Continuously strengthen our cooperation with leading NGOs such as Good Planet, The Shift and Fairtrade Belgium on campaigns and projects that contribute to the fight against global warming. To invest in various aspects of sustainability in collaboration with or for our partners Gezinsbond/Ligue Des Familles, , CliniClowns, Dagvers Pink Ribbon and others.

12. Responsible consumption and production

‘Walk the walk, talk the talk’. To encourage our clients to continuously communicate in a sustainable way on their sustainability efforts. To counsel them to start with clear and transparent sustainable goals and actions and then talk about it. In this process story making, telling and doing are key components.