What?

It is not always easy for CSR managers to put sustainability high on their company’s agenda. With CSR Boosters, we help our members raise employees’ awareness of the CSR policy. This project was realised with the support of MVO Vlaanderen.

Why participate?

By selecting young ambassadors through CSR Boosters, you improve internal knowledge of your company’s CSR initiatives. That can in turn boost acceptance, which advances your company’s CSR strategy and facilitates its implementation.

More than ten companies are already taking part in the trial run of this project, launched in early 2018.

How?

The first step is identifying ambassadors within the company who can internally promote the CSR strategy and its initiatives. Next, we want to empower them to:

  • give their opinion on the CSR initiatives
  • discuss the company’s CSR strategy with senior management

Timeline

In 2018, we will be organising four gatherings for the CSR managers of the different companies taking part in the project’s trial run.
 

  • In February: a first workshop, focused on identifying and selecting ambassadors within the company.
     
  • In June, two testimonies of companies who launched a similar process, followed by an apportunity to exchange experiences.
     
  • In October, a company shared its real-life experience on how it created an internal network of ambassadors, after which Elfrieke Van Galen (The Rock Group) presented the book "MVO Doe je zo".
     
  • In December, a moment to evaluate the project and exchange experiences with Lettemieke Mulder (The Rock Group).
     

In March 2019 we organised a workshop with the participating companies as to evaluate the project and the progress of their initiatives within the company.

Results

In March 2019, we shared the conclusions of the CSR Boosters pilot project with our members and presented them with a brochure on how to create an internal network of ambassadors. This handy manual is filled with tips on how to get a company's employees on board of the CSR strategy.